The multinational sports betting and gaming group GVC Holdings, revealed that it has joined forces with the Isle of Man-based gaming technology company Pariplay in a partnership agreement. The two companies have inked a multi-year content partnership deal, which would allow the iGaming and iLottery technology supplier Pariplay to reach new customers.
The Chief Product Officer of GVC Holdings Liron Snir commented on the partnership agreement, describing the content provided by Pariplay as an excellent addition to the company’s line-up. Mr. Snir also described the newly-signed collaboration deal as the next logical step in the sports betting and gaming group’s development as part of its operating strategy in the constantly growing gaming industry.
Under the terms of the deal, GVC Holdings is to expand its casino and gaming product portfolio, as Pariplay is to supply the gaming group with its leading in-house developed titles. In addition GVC Holdings will get access to the game titles provided by the content aggregator network of Pariplay – FUSION.
As revealed by GVC Holdings, over fifty different games, including slots, bingo, scratch cards, keno, skill games and instant win games are to be added to its portfolio as part of the content partnership agreement with Pariplay. These games are planned to be distributed across all brands of the Isle of Man-based operator. The customers of the GVC’s brands would get access to some Pariplay’s blockbuster titles, both classic and modern ones, including Star Raider, Asteroids, Blood Shot and Sharknado.
The integration of the gaming content is expected to be carried out over the upcoming months into the proprietary gaming platform of GVC in a quick and risk-free manner. The new content additions are to become available to all customers of the company, regardless of the fact if they prefer playing on a PC, mobile or tablet device.
The General manager of Pariplay Adrian Bailey confirmed of the newly-signed content partnership agreement, saying that the company’s content would be provided to the market-leading brands of GVC Holdings. Mr. Bailey added that Pariplay’s team was very glad with the fact that their content would reach the customers of one of the most effective gaming companies operating in the contemporary gambling market.
This is not the first content partnership agreement signed by Pariplay in 2017. So far, the company has inked a number of collaboration deals as part of its global expansion strategy.
At the beginning of January 2017, Pariplay joined forces with the Belgium-facing online casino brand 777.be, with the latter getting access to the market-leading online casino slots available at the company’s FUSION content network. Then, on February 7th, Pariplay announced another partnership deal, joining forces with the Malta-based online gaming operator Interwetten Gaming Ltd. Under the terms of the contract, the company agreed to provide its entire suite of online casino games to the online casino of Interwetten.
Later, in March 2017, the gaming technology company announced a content partnership with the Sweden-based iGaming company Betsson Group to provide its video slots to the Betsson-branded online casino. Then, at the beginning of May, Pariplay revealed another content partnership. This time it joined forces with the online lottery betting brand LottoStar, which has been primarily focused on the market of South Africa, to provide it with its entire gaming portfolio.
- Author
Olivia Cole
